Privacy Now: Support the Idea that Strengthens the LGPD (Brazilian General Data Protection Law)
Many entrepreneurs in Brazil start their businesses at home — literally. Whether for economic reasons, convenience, or because they are at the beginning of their journey, it is common for the residential address to end up being used as the business headquarters.
But there's a serious problem with that: this data, linked to the CNPJ (Brazilian tax ID), ends up becoming... public and easily accessible on platforms that index business information.. The result? Undue exposure of personal addresses, risks to the privacy and security of those who simply want to start a business.
The proposal: to protect those who start businesses using their own address.
Based on this reality, I presented a legislative proposal in the Federal Senate what are you looking for? amend the General Data Protection Law (LGPD – Law No. 13.709/2018) to offer an extra layer of security to entrepreneurial partners.
- The proposal (Legislative Idea No. 209731) has as its main objective restrict the public disclosure of residential addresses linked to the CNPJ (Brazilian taxpayer ID).. Here are the main points:
- Platforms that index business data should stop displaying residential addresses matching the CNPJ;
- Just business addresses (or distinct from the entrepreneur's domicile) may be shown in public records;
- Access to this information will become require user identification and query logs, strengthening control and traceability;
- Companies that use this data should respect specific protection rules, and are subject to penalties in case of misuse.
Why is this important?
The LGPD (Brazilian General Data Protection Law) is already an essential milestone in the defense of privacy, but there are still gaps that directly affect small business owners, freelancers, and independent professionals.
When a residential address is disclosed without restrictions, it can expose families, put individuals at risk, and violate basic data protection principles.
This proposal seeks to balance transparency and security, ...ensuring that business information remains available — but in a responsible manner and without compromising the personal lives of those behind the company registration number.
How can you help?
The idea has already been published on the Federal Senate's website and needs... 20,000 grants until February 17, 2026 to transform into Legislative suggestion and then proceed to formal review in the Senate.
👉 Support here: https://www12.senado.leg.br/ecidadania/visualizacaoideia?id=209731
If you:
- is self-employed or a micro-entrepreneur (MEI) and uses their residential address as the business headquarters;
- It operates with privacy and data protection in mind;
- Or have you ever felt vulnerable when your personal data was exposed…
… then Your support and sharing make all the difference..
Let's build one together. new layer of protection and respect for privacy of those who are entrepreneurs in Brazil.
Thank you so much for contributing to this cause!
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@I
This is one of the reasons that made me avoid starting a business as a freelancer.
@veroandi
Yes, yes. Brazil treats people's privacy and security as if it were something minor, as if our country weren't dangerous or as if everyone could afford private security.
For example, a person who declares a high net worth, even if that capital is not liquid, such as real estate, has this information publicly available to anyone. This isn't even safe for famous people.
If you search the internet, on Google, for "Larissa de Macedo Machado contract," you can easily find all of Anitta's information: address, ID number, marital status, and tax identification number. This happens because city halls publish all contracts.
I believe that people's private information, especially their CPF (Brazilian taxpayer ID number), should be kept confidential. Today we use the CPF for everything, especially for identification in information systems, which is dangerous. I, for example, avoid using my CPF as a key in systems.
Not to mention that if you have any problems with your CPF (Brazilian taxpayer ID), the Federal Revenue Service absolutely refuses to change it. So the whole issue is quite complicated. But it seems Brazilians like this; the Supreme Court blocked the right to be forgotten, and that's absurd for anyone who wants to live in peace.
All of this connects to what we're discussing here: the lack of privacy in our country.