Every year in November there is Black Friday or Black Friday, the day of discounts and promotions in the trade. This discount day originated in the United States and is always the day after the Thanksgiving holiday.
In Brazil, Black Friday began in 2010 entirely online and since then the event has become more popular with each passing year. Each year that passes, Black Friday has record sales and is now an official date on the Brazilian retail calendar.
However, as membership grew, so did fraud and scams, which negatively impacted the event. Black Friday was the first time Brazil saw mass membership and also saw a record number of frauds. Retailers increased the prices of products in the weeks leading up to the discount Friday.
When a shopkeeper tries to deceive the consumer by raising prices before the day of promotions, I sell for half the price. After all, he is losing because a consumer who feels aggrieved will do negative marketing, which is bad for the retailer.
Every year the term trends on Twitter. #backfraude onde consumidores que se sentem enganados ou sofreram golpes expões suas experiências no twitter. Entretanto todo ano sites de comparação de preço criam páginas especiais para comparar preços da Black Friday.
Black Friday or Black Fraud? Most Common Scams
- Be Careful With Credit Cards
Whether in virtual commerce or physical commerce, credit card It is one of the most stolen data. However, be careful with your data. Keep the 3 numbers on the back of your credit card in a safe place and scratch them off to erase them.
In physical purchases always keep an eye on your credit card and always check if the credit card is really yours after completing the purchase. However, it is preferable to credit card to debit in online shopping.
- Fake Websites
Before finalizing any purchase you need to make sure the website is really what you are accessing. After all scammers sites the site can present the visual identity of a famous company but the url cannot be that company.
If you don't know the online store Always check if the website has a physical address, CNPJ and if the website has complaints and recommendations
- Discounts that don't exist
When receiving an email or seeing an ad and accessing the website, the price is higher and the discount does not exist. Some sites this price only appears when paying if a consumer is inattentive ends up paying more than advertised.
Oversight
The Procons and Public Ministry are keeping an eye on abusive prices and scams and crimes committed within the framework of Black Friday. However the Procon-SP provided a list of more than 120 companies that are not trustworthy and should be avoided.